Adsense’s Biggest Competitor

So who exactly is Google Adsense’s biggest competitor? The Yahoo Publisher Network? Chitika Contextual Advertising? Text-Link Ads? Bidvertiser? Adbrite? Kontera? Vibrant Media?

How about “None of the Above”?

Correct! The answer cannot be found in the first paragraph. The answer is the common publisher, the daily blogger, the professional website developer… the answer is YOU!

You may ask how a person such as yourself can have an impact on a hotshot company like Google Adsense. The answer to that probable question is SIYA (Sell It Yourself Advertising), something that is greatly overlooked in today’s Adsense-run advertising market. With SIYA, you are in total control of your advertising solutions, without Google or other advert companies dealing with your site space or compensation. Although it may take a little more effort (no more copying and pasting Adsense Javascript into your site ), the payout (not just monetarily) can be much greater, and the satisfaction received from any successful personal transaction is priceless, unlike the impersonal predetermined Google Ads that raid so many sites nowadays. I decided that I would try to designate some of my site space for SIYA, and after only one transaction thus far (with BloggingDosh.Com), I am already sold that it is a great addition to the advertising world and that SIYA is hear to stay on my site.

So how do I start selling advert space on my site?

Easy. You advertise on your site that you have areas available for adverts (See the header at the top of my page, or the sidebar ads for a demo), as well create an “Advertise” page in order to provide possible clientele with a detailed description of your advertising services. Feel free to borrow my “Advertise” page’s format for your site. After that, wait until you reach a decent PageRank/Technorati Rank/ Alexa Rank and watch the advertisers roll in.

Start the pricing low. As evident on my site, it is very wise to start out prices low and work your way up until there is higher demand. You have a much better chance of being considered a legitimate self-advert publisher if advertisers don’t have to reach into their wallets too much (I charge less than a dollar a day for a sidebar ad!

Reward repeat customers. If you have a customer who has purchased adverts from you before, consider giving them a discounted price for their loyalty to your site!

Always be courteous and ALWAYS keep your word. Never even think about shortchanging an advertiser or removing their ad before their due time is up. SIYA is based on the belief that there still are people that are trustworthy… don’t ruin it.

Return the favor. If you sold ad space to a blogger or website developer, show them your thanks. Ask them if you can advertise on their site and be sure to get involved in their blog’s/website’s discussions. Doing this will make the advertiser feel a lot more comfortable with their advertising choice, and may bring them back as a repeat customer.

Before you start to “Sell It Yourself,” be sure to catch up on the current rules and regulations of self-regulation advertising at the:

I hope this helped! I’d love to hear your feedback, be sure to cast your comment to receive free ebooks!

–Benjamin Cass, BenjaminCass.Com, Copyright 2007

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